One of the most effective tools used in brand communication is the use of “brand characters”. Brand characters, which are designed to represent brands in all applications of communication, are generally seen in the form of continuously used characters. These characters, which represent the brand almost everywhere within the framework of integrated brand communication, are created and used according to the identity of the brand and the communication applications that it wishes to perform in the future. Confronting us in almost all communication applications of brands, these characters add personality to brands and create stories for brands just like TV series. Brand characters, which present a significant advantage in terms of being retained in consumers’ minds, contain a vast realm of meaning within themselves. When consumers only see the brand character, this will help them to remember the brand’s name, logo, colors, identity, image, advertisement etc.. Brand characters, in a sense, stimulate the memory concerning the brand. At the same time, through their effect of being liked, they create a positive feedback for brands in the long term. This study focuses on the use of brand character in Turkey, Brand characters used by Turkish brands will be investigated and dynamics surrounding the use of brand characters will be revealed.