Nowadays particular attention is paid to media discourse. In this research most actual emotional and estimated qualification of euphemisms is represented. The analysis of euphemisms in the text of the newspaper realizes itself on the level of the media discourse. The aim of this article is to identify euphemisms used in the English and Georgian newspapers. The article deals with the semantic, structural and pragmatic peculiarities of euphemisms. To reveal peculiarities of the English and Georgian euphemisms, they are analyzed according to the lingua-cultural approach and consequently are classified according to their semantic and pragmatic features. The use of this stylistic device in the discourse is dictated by social conventions to seek refinement in the unacceptable form, to follow the rules of the moral and ethical standards accepted in the society, for the purpose of avoiding of “the communicative conflicts,” and also with the purpose to veil some socially unacceptable and unattractive phenomena of reality.