This study aims to research the mechanisms of political reality conceptualization and categorization by modeling Russian president Vladimir Putin’s and Internet users’ text projections of consciousness based on the corpora of V. Putin’s spontaneous utterances and media texts produced by Internet users assessing political activity of the same politician. As a result, a corpus-based research modeling program of the politician’s image of the world and his media images is created and tested; V. Putin’s image of the world is reconstructed and his media image by Internet user comments is interpreted.