The Transatlantic Trade and Investment Partnership (TTIP) is publicised as an economic agreement designed to foster economic growth in the Western Hemisphere and Europe, although at closer inspection it displays hallmarks of regional security architecture and managed trade crafted to remedy failings of the Doha Round of World Trade Organisation talks that ended in impasse. Whether it will liberalise trade with construction of a Transatlantic Free Trade Area (TAFTA) by reducing tariffs and non-tariff barriers (NTBs) or instead promote the management of trade by behemoth nations and their oligarchs is another question. Will the TTIP benefit the European Community and the United States, only the United Kingdom and the United States, only the United States, or none of the foregoing? This article will analyse the interplay of Strengths, Weaknesses, Opportunities, and Threats of the TTIP, sometimes interfacing it with its Trans-Pacific Partnership (TPP) counterpart on the other side of the world that will impact the United States directly and the European Union indirectly, concluding that the TTIP will benefit all of the European Union as well as the United States, with large corporations perhaps reaping the largest rewards but with quality of life across the board being improved as well exponentially.