The new media have changed the meaning of television. At present, television shows are more frequently watched via the internet. However, the question is whether this form is still television. How do we understand the meaning of television content on the internet? What is the significance of the interface? The main aim of this article is to answer the above mentioned questions on the basis of the analysis of a survey and interviews conducted with Polish users of TV websites. The presented methodology includes the theoretical perspective connected with new media studies and cyber culture studies as well.