This paper aspires to consider the creation of a strong nexus between media and America soft power in the hope of examining how US global domination is animated by a homogenized philosophy that rests on the premise of soft power. The radical transition from the rhetoric of war and the binary conceptualization of Manichaeism to the mediatized discourse of popular culture sheds light on the pervasive role of media in reinvigorating and legitimizing US soft imperialism. The articulation of mediatized soft power by cultural icons masquerades as a faux critique of virtual colonialism to alleviate the crippling legacy of hard power or what has been known as George. W Bush doctrine and thus to forge a new euphemism to circumscribe America’s hegemony. Following Gramscian parameters by treating culture as an ambitious western project, mediatized American icons seem to be the new art capable of reproducing US hegemony by tangling soft cultural politics in a strategy of an invisible violence to reproduce the paradigm coercion/attraction where hard power is supported by formidable soft power reserves. This stage is, for instance, epitomized by Hollywood movies as one of the most influential vectors of America’s soft power politics yet loaded with hegemonic narratives.