The understanding of consumers’ attitudes and behaviors towards green products consumption can contribute to the sustainable development of overall environment. As consumers’ personal value is the determining factor of their attitudes, this study aims to discuss the correlation of green consumption values, attitudes and behaviors based on the theory of planned behavior (TPB). The research tools included green consumption value scale, green consumption attitude scale and green consumption behavior scale. The subjects were 290 ordinary consumers. Correlation and multiple regression analysis method were adopted to analyze the data collected. The results showed that green consumption value is highly correlated to green consumption attitude. Green consumption behaviors can be predicted through functional value and novelty value in green consumption value as well as green consumption attitudes. This finding agreed that green consumption value and attitude can affect green consumption behaviors. The results can serve as reference for green marketing personnel to develop appropriate marketing strategies.