Nowadays, more and more cities all over the world use cultural organizations promotion as instrument for improving urban image, stimulating development, attracting tourists and investors. This is due to the fact that over time, cultural organizations have become a key element in urban competition, due to their significant potential of generating local revenues thus boosting cities economy. Moreover, in developed countries, the measurement of quality of life in big cities cannot be carried out without taking into consideration the opportunities for culture, art and creative activities. Thus, cities with strong cultural infrastructure represent big polarization centres, which must be taken into account in all urban and regional development programs. Regarding these aspects, the present study reflects the main characteristics, cultural actors involved and evolution of the most important cultural sectors in Romanian cities: public libraries, museums and museum collections, entertainment arts and cinema industry. The study also presents a series of recommendations for raising Romanian cultural organizations competitiveness, which might contribute to the development and promotion of host cities.