Consumers are becoming increasingly less loyal as they continuously search for alternatives to optimally utilize their limited resources. With intensifying competition and growing customer choices, retailers have to deliberately satisfy customers, ensure their continued support and thus win their loyalty. Customer loyalty is known to increase revenue and decrease the cost of serving the customer. If retailers can successfully determine what leads to store loyalty, they will be better able to create a marketing mix that encourages customer spending and enhances store longevity. This article highlights two sets of store loyalty determinants, namely, store effects and customer characteristics that can enhance store loyalty.