This paper investigates the issue of user’s acceptance of new media presence in public relations and marketing activities of UiTM libraries. User’s acceptance of new media used in public relations and marketing activities of UiTM library is important because it influence user’s attitudes towards library services. Once positive attitude received in accepting new media used by the library, it will definitely produce better outcomes from the user towards using library services. This issue had to be addressed through four research objectives: 1) to identify what are the most preference new media used by library user when they are using library services 2) to determine how new media (NM) used in public relations (PR) and marketing activities influence user’s attitude towards library services 3) to unravel challenges faced by the user’s when dealing with new media in public relations (PR) and marketing activities of UiTM library and 4) to discover user feedback of new media used in public relations (PR) and marketing activities by UiTM library that contribute to the users acceptance of new media used by PUiTM. This research will contribute to the extension to help Perpustakaan Tun Abdul Razak (PUiTM) to come out with a proper guideline specifically to improve the quality and continuous improvement of PR and marketing activities done by UiTM libraries. Moreover, it fits within the broader university strategy to recognize students’ communication preferences by harnessing the development of technology especially using new media; universities can provide better-personalized services in supporting learning and research activities.