Entrepreneurship in an important part of economic landscape and digital changed the way creation can be done. This exploratory study wishes to fill the gap in the literature about entrepreneurship and digital and presents a conceptual model of digital entrepreneurship intention. Based on 5 semi-structured interviews of Emirati digital entrepreneurs, results show that the digital landscape is used extensively by these entrepreneurs in many of their business processes, however none were devoted to full time entrepreneurship or operated with a business license which impedes expansion and sustainability.