Information has finally been given its definition that will last forever, definitions evolve with greater understanding. Everything is information, information can be extracted from everything. Knowledge is information that is known to a thinking, learning life form. Knowledge economics deals with the understanding of commodified knowledge, commodified information. Goods and services are but commodified knowledge, commodified information. This treatise aims to show that with our understanding of how knowledge behaves, it behaves like information universally, that humans thanks to our understanding of the behaviour of knowledge the behaviour of information with all its complexities has only just begun the understanding of information, we are merely at lift off. There is logically no need to fear a far fetched concept like the technological singularity.