Entrepreneurship Education (EE) in Indonesia is recognized as an established field of study, growing in parallel with the interest of policymakers and students. Courses in entrepreneurship tend to cluster in the uniqueness of Higher Education Institutions (HEIs) and concentrate on the most technical aspects of business formation. The emphasis is more likely to be on how to start a company, rather than why to start a company, or what it means to start a company. The persistence of the technical aspects of business formation is fascinating, and there is a good reason to question the enthusiasm it still generates among HEIs.
Concerns about whether or not participating graduate degree students go on to start a business of some kind, this research is aimed to illustrate the women graduate students’ perceptions on how entrepreneurial thinking had a broader meaning. A self-assessment questionnaire was carried out to provide a real-life case study at Faculty of Economics and Business, Telkom University (Tel-U) in Bandung, West Java Province Indonesia. Data collection was limited to the students who practiced the “Personal Entrepreneurial Strategy” exercise during the academic year of 2013/14, 2014/15 and 2015/16. The findings suggest that women graduate students appear to have “three dimension preferences” as part of their future goals. On one side, the empirical findings have the potential to represent the important dimensions for designing the concept of EE in HEI. And on the other side, the findings may serve as a guide that can lead to the development and delivery of EE to build Tel-U’s future new identities, the so-called