Having a “burnout” seems to have become a mass phenomenon receiving constant media attention. The term “burnout” was coined in the 1970s by the American psychologist Herbert Freudenberger. He used it to describe the consequences of severe stress and high ideals experienced by people working in “helping” professions. Doctors and nurses, for example, who sacrifice themselves for others, would often end up being “burned out” – exhausted, listless, and unable to cope. Nowadays, the term is not only used for these helping professions, or for the dark side of self–sacrifice. Anybody seems to be at risk: stressed–out careerists and celebrities, over–worked employees, or homemakers. “Burnout” has become a popular term.