This paper is aims to identify the role of International trade law on intellectual property rights (IPR) policy in ASEAN region, as an effort to create ASEAN Economic Community (AEC) by 2015. Signing of agreement on World Trade Organization (WTO), it makes ASEAN member states have to deal with issue of free trade. The ASEAN has to open the market, and import tariff will be reduced as low as possible. This is the challenge for ASEAN to create economic community and compete in global market. Thus, one of issues in international trade law on IPR is how the policy can assist to create economic community through innovative goods and services, so that more competitive in free trade environment.