When the CEO of a successful jewelry production unit decides to follow the road less travelled, his decision to give up a twenty-seven year career of dealing in precious gems and metals exhorts one to wonder, what could possibly lure him away on an uncharted, untried path. Strange as it may seem, Sunil Shrivastava and his wife Christabel set out to establish a cake and pastry manufacturing unit and outlet, empowering themselves with the belief that ‘McDonald is the American Carasid’, so as to be better than the best. The process of development involved an entire team in order to develop new products, that had till then been sold mainly at 5 Star Hotel outlets, thus making them affordable and available in the form of high quality sandwiches and snacks. Carasid has embarked on capturing a market through Jugaad (Creative Improvisation) that has made it a market leader of cakes, pastries, sandwiches, savouries, and mini meals. This case illustrates the leadership practice of vision, mission and strategy that has shaped the path of this organization to keep customer satisfaction as their motto, tempered with the best blend of synergy and accountability. Now can this Jugaad be sustainable in expansion? This case offers some interesting insights.