The study sets out to examine the Impact of advertising as an effective Marketing Communication tool in the Nigerian Bottling Company Plc (coca — Cola). The study is to examine how advertising as a Marketing Communication tool aid in informing and changing consumers’s attitude towards coca — cola product. Collection of data was done using questionnaire, the data collected were analysed using simple percentages and chi — square to test the hypotheses that were formulated.
Television media was found to be the most influential media that attract consumers to purchase coca — cola products. The study will help coca — cola and other similar organisations in planning their promotional strategies in the the most efficient and effective manner.